Copyright © Philip M. Parker, INSEAD. Terms of Use.

Slogan

Definition: Slogan

Slogan

Noun

1. A favorite saying of a sect or political group.

Source: WordNet 1.7.1 Copyright © 2001 by Princeton University. All rights reserved.
 

Date "slogan" was first used in popular English literature: sometime before 1851. (references)

Note: Slogan \Slo"gan\, noun. [from Gaelic expression sluagh-ghairm, i.e., an army cry; sluagh army gairm call, calling.]. (references)

 

Specialty Definition: Slogan

DomainDefinition

Business

Today the -- is the battle cry of the advertiser, embodying his selling theme. Source: European Union. (references)

Literature

Slogan A war-cry, a Scotch gathering-cry. (Anglo-Saxon, sleán, to fight, pret. slog; Gaelic, sluagh-gairm, an army-yell.). Source: Brewer's Dictionary.

Source: compiled by the editor from various references; see credits.

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Specialty Definition: Advertising slogan

(From Wikipedia, the free Encyclopedia)

Advertising slogans are claimed to be, and often prove to be , the most effective means of drawing attention to one or more aspects of a product. Typically they make claims about being the best quality, providing an important benefit or solution, or being most suitable for the potential customer.

At the start of World War I, when modern advertising was in its infancy, a famous poster called on young British men to heed the need expressed by one of Britain's foremost soldiers, Lord Horatio Kitchener, and volunteer to serve their country. The famous slogan "Your Country Needs You" was heard around the world. Still today America uses a variant of this slogan (Uncle Sam needs You, or The Army needs you).

Advertising slogans often play a large part in the interplay between rival companies. An effective slogan usually:

Usually, slogans are created as advertising copy by professional writers among whom writers of serious literature, such as novelists may be found at times. On the other hand slogans often originate as tiebreakers created by "compers" or competition entrants as a means of elimination in trade competitions, often combined with a submitted proof of purchase of the company's product.

Advertising slogans are subject to ethical constraints and are often viewed with reservations, if not actual misgivings by official bodies, such as the Advertising Standards Authority in the UK, or the European Advertising Standards Alliance who claim to have a responsibility to the public good and whose decision making follows an Advertising Code. Similar organizations exist in Canada, Ireland, New Zealand, Australia, South Africa, as well as other countries.

See also :List of advertising slogans, advertising, marketing, promotion

List of Marketing TopicsList of Management Topics
List of Economics TopicsList of Accounting Topics
List of Finance TopicsList of Advertising Slogans

Source: adapted by the editor from Wikipedia, the free encyclopedia under a copyleft GNU Free Documentation License (GFDL) from the article "Advertising slogan."

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Arbeit macht frei

(From Wikipedia, the free Encyclopedia)

Arbeit macht frei (German: "work liberates") is the cynical slogan that was in place at the entrances of a number of Nazi concentration camps. The slogan can still be seen at several sites, including those at Auschwitz I, Dachau, Gross-Rosen, Sachsenhausen, and the Terezin Ghetto-Camp.

External link

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List of advertising slogans

(From Wikipedia, the free Encyclopedia)

The following is a list of advertising slogans:

Beverages

Communications, Broadcasting, and Publishing

Electronics

Computing

Recordings

Fashion

Finance

Food

Fast food

Household

Personal Care

Recreation, Entertainment, and Travel

Tobacco

Transport

Cars

Petroleum

Government

Miscellaneous

See also

Finding related topics

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Slogan

(From Wikipedia, the free Encyclopedia)

A slogan is a memorable phrase used in political or commercial context as a repetitive expression of an idea or purpose.

A political slogan generally expresses a goal or aim ("Workers of the world, unite"), whereas an advertising slogan is most often intended as a memorable identifier ("The real thing").

Slogans vary from the written and the visual, to the chanted and the vulgar. Often their simple, rhetorical nature leaves little room for detail, and as such serve perhaps more as a social expression of unified purpose, rather than a projection for an intended audience.

Slogans are attractive particularly in the modern age of informational bombardment from numerous media sources (see also soundbite, meme).

Slogans are a core part of propaganda (see also Newspeak).

"Slogan" comes from sluagh-ghairm (pronounced slogorm), Scottish Gaelic for "battle-cry" , as in the popular movie Braveheart.

Source: adapted by the editor from Wikipedia, the free encyclopedia under a copyleft GNU Free Documentation License (GFDL) from the article "Slogan."

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Synonyms: Slogan

Synonyms: catchword (n), motto (n), shibboleth (n). (additional references)

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Synonyms within Context: Slogan

ContextSynonyms within Context (source: adapted from Roget's Thesaurus).

Warfare

Battle, tug of war; (contention); service, campaigning, active service, tented field; kriegspiel, Kriegsspiel; fire cross, trumpet, clarion, bugle, pibroch, slogan; war-cry, war-whoop; battle cry, beat of drum, rappel, tom-tom; calumet of war; word of command; password, watchword; passage d-armes.

Source: adapted from Roget's Thesaurus.

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Crosswords: Slogan

English words defined with "slogan": battle crychant, cryintonerallying crySlug-hornwar cry. (references)
Specialty definitions using "slogan": Dell Computer CorporationLive Free Or Die!sig quoteVAXWall, Weeble. (references)
Non-English Usage: "Slogan" is also a word in the following languages with English translations in parentheses.

Czech (catchword, watchword), French (catchword, cry, slogan, tag), German (catchphrase, slogan), Indonesian (catchword), Italian (catch-phrase, slogan), Portuguese (punch line, slogan), Romanian (slogan), Serbo-Croatian (slogan), Swedish (slogan), Turkish (battle cry, catch-phrase, catcword, cry, shibboleth, slogan).

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Modern Usage: Slogan

DomainUsage

Screenplays

Isn't that the slogan for Euro-Disney (Caroline in the City; writing credit: Angela Carneiro)

Is that gonna be your new Hammerman's slogan, Dad (Carpool; writing credit: Don Rhymer)

Let's make that our slogan. (Buffy the Vampire Slayer; writing credit: Doreen Spicer)

I'm sick of being a trademark married to a slogan. (Design for Living; writing credit: Noel Coward; Ben Hecht)

Well, at least you have your new slogan. (Gilmore Girls; writing credit: Povl Erik Carstensen; Sebastian Dorset)

Movie/TV Titles

Slogan (1969)

Source: compiled by the editor from various references; see credits.

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Commercial Usage: Slogan

DomainTitle

Books

  • El Slogan De LA Muerte/Slogan of Death (reference)

  • La Lega ce l'ha crudo : il linguaggio del Carroccio nei suoi slogan, comizi, manifesti (reference)

  • La parola pubblicitaria : due secoli di storia fra slogan, ritmi e wellerismi (reference)

  • Les mots de la publicité : l'architecture du slogan (reference)

  • Local publicity slogan postmarks: an illustrated reference catalogue of local publicity slogan postmarks of the U.K. (reference)

    (more book examples)

  

Music

Source: compiled by the editor from various references; see credits.

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Image Slideshow: Slogan

Photos:
Slogan

More pictures...

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Photo Album: Slogan

ThumbnailDescription & CreditThumbnailDescription & Credit

Closeup view of the ship's port side bridge wing, showing her insignia, circa 1943-44. The design is based on the slogan of Cabot's first Commanding Officer, Captain Malcolm F. Schoeffel: "Up Mohawks, At 'Em!". "Mohawk" was the ship's voice radio call sign at the time. Credit: NAVY.

At Pearl Harbor, soon after the end of her third war patrol, circa 7 February 1943. Her Commanding Officer, Lieutenant Commander Dudley W. Morton, is on the open bridge, in right center. Officer standing at left appears to be the Executive Officer, Lieutenant Richard H. O'Kane. Note: broom lashed to the periscope head, indicating a "clean sweep" of enemy targets encountered; pennant bearing the slogan "Shoot the sunza bitches" and eight small flags, representing claimed sinkings of two Japanese warships and six merchant vessels. Note that the forward radar mast, mounted in front of the periscope shears, has been censored out of this photograph. Credit: NAVY.

Slogan of the French Revolution and the name of leader Jean Tatoune on building wall in Gonaïves, Haiti. Credit: Library of Congress.

Anti-Nazi slogan, "We shall force them to their knees," written in German on garden wall, Athens, Greece. Credit: Library of Congress.

Patriotic slogan in ice cream advertising near Utica, New York. Credit: Library of Congress.

Electric Institute of Washington, Potomac Electric Power Co. Building. Case display with slogan "Better light for better sight". Credit: Library of Congress.

Source: pictures compiled by the editor from various references; see picture credits.

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Digital Photo Gallery: Slogan
 

"Believe" by Christie Ortiz
Commentary: "A bumper sticker that reads "Believe" which is the cities new slogan concerning the mayor & the police's efforts to clean up drugs in the inner city."

Source: photographs selected by the editor, with permission from the photographers.

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Familiar Quotations: Slogan

AuthorQuotation

Calvin Coolidge

Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful people with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan 'press on' has solved and always will solve the problems of the human race.

Source: compiled by the editor from various references.

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Non-Fiction Usage: Slogan

SubjectTopicQuote

Economic History

Chile

Under the slogan "Revolution in Liberty," the Frei administration embarked on far-reaching social and economic programs, particularly in education, housing, and agrarian reform, including rural unionization of agricultural workers. (references)

Trade

Poland

Some U.S. companies have found that using the English language somewhere on the packaging (e.g. product name, promotional slogan) helps give the product additional prestige or value in the eyes of the Polish consumer. (references)

Lexicography

Devil's Dictionary

WALL :STREET:, n. A symbol for sin for every devil to rebuke. That Wall Street is a den of thieves is a belief that serves every unsuccessful thief in place of a hope in Heaven. Even the great and good Andrew Carnegie has made his profession of faith in the matter. Carnegie the dauntless has uttered his call To battle: "The brokers are parasites all!" Carnegie, Carnegie, you'll never prevail; Keep the wind of your slogan to belly your sail, Go back to your isle of perpetual brume, Silence your pibroch, doff tartan and plume: Ben Lomond is calling his son from the fray -- Fly, fly from the region of Wall Street away! While still you're possessed of a single baubee (I wish it were pledged to endowment of me) 'Twere wise to retreat from the wars of finance Lest its value decline ere your credit advance. For a man 'twixt a king of finance and the sea, Carnegie, Carnegie, your tongue is too free! Anonymus Bink

Source: compiled by the editor from ICON Group International, Inc.; see credits.

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Usage Frequency: Slogan

"Slogan" is generally used as a noun (singular) -- approximately 100.00% of the time. "Slogan" is used about 472 times out of a sample of 100 million words spoken or written in English. Its rank is based on over 700,000 words used in the English language. Some parts-of-speech are not covered due to the samples used by the British National Corpus. (note: percents less than one-hundredth of one percent have been omitted)
Parts of SpeechPercentUsage per
100 Million Words
Rank in English
Noun (singular)100%47212,530

Source: compiled by the editor from several corpora; see credits.

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Expressions: Slogan

Hyphenated Usage

Beginning with "slogan": slogan-filled, slogan-makers, slogan-reading, slogan-spouting.

Ending with "slogan": pop-slogan, war-slogan.

Source: compiled by the editor from various references; see credits.

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Frequency of Internet Keywords: Slogan

The following statistics estimate the number of searches per day across the major English-language search engines as identified by various trade publications. Hyperlinks lead to commercial use of the expression at Amazon.com.
 
ExpressionFrequency
per Day
ExpressionFrequency
per Day

slogan

826

trademark slogan

18

safety slogan

262

slogan sports

17

advertising slogan

156

motivational slogan

17

campaign slogan

86

marketing slogan

17

t shirt slogan

73

football slogan

16

funny slogan

55

beer slogan

16

company slogan

55

hockey slogan

15

slogan generator

47

school slogan

15

business slogan

42

funny t shirt slogan

15

commercial slogan

32

election slogan

14

famous slogan

31

aa slogan

14

catchy slogan

27

in life more slogan taste

13

product slogan

27

cola rc slogan

12

state slogan

27

political slogan

12

condom slogan

25

slogan team

12

ad slogan

25

baseball slogan

12

real estate slogan

23

eat life slogan up

12

free slogan

22

bumper sticker slogan

12

coca cola slogan

21

slogan maker

12

quality slogan

20

customer service slogan

12

cow its slogan

19

safety slogan free

12
Source: compiled by the editor from various references; see credits.

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Modern Translation: Slogan

Language Translations for "slogan"; alternative meanings/domain in parentheses.

Albanian

  

kushtrim (war cry). (various references)

   

Arabic 

  

‏نداء الحرب, ‏صرخة الحرب (battle cry), ‏الشعار (catchword, emblem), ‏شعار (banner, brand, countersign, device, emblem, motto, sign, tag, watchword). (various references)

   

Bulgarian 

  

мото (motto, posy), лозунг (shibboleth, war cry, watchword, word), боен зов (war cry), девиз (device, motto, posy, word). (various references)

   

Chinese 

  

標語 (poster), 口號 (catchphrase), 口号 (Epithet). (various references)

   

Czech

  

heslo (catchword, combination, entry, heading, headword, motto, parole, password, watch word, watchword, word). (various references)

   

Dutch

  

leuze (motto, watchword), leus (motto, watchword), devies (motto, watchword). (various references)

   

Esperanto

  

devizo (motto, watchword). (various references)

   

Faeroese

  

loysnarorð (motto, watchword), gjaldoyraávísing (motto, watchword). (various references)

   

Farsi 

  

نعره (Yell), ورد (Abracadabra, Jaber), تکیه کلام , خروش (Cry, Roar), ارم , شعار (Catch, Device, Emblem, Motto). (various references)

   

Finnish

  

tunnussana (parole, password, watchword), iskusana (catchword). (various references)

   

French

  

slogan. (various references)

   

Frisian

  

devys (motto, watchword). (various references)

   

German

  

Schlagwort (byword, catchphrase, catchword, headword), Werbespruch (advertising slogan), Wahlspruch (motto, watchword). (various references)

   

Greek 

  

ρητό (adage, byword, dictum, motto, oration, saw, saying), σύνθημα (catchword, cue, password, sign, signal, watch word, watchword), πολεμική κραυγή (battle cry, war cry). (various references)

   

Hebrew 

  

מימרה (adage, catchword, dictum, expression, motto, phrase, proverb, saying), אמרת כנף (catchword, motto), סיסמה (countersign, motto, watchword). (various references)

   

Hungarian

  

szlogen (buzzword). (various references)

   

Indonesian

  

semboyan (catchword, motto). (various references)

   

Italian

  

slogan (catch-phrase). (various references)

   

Japanese Kanji 

  

金看板 (noble cause, signboard with gold or gilt lettering), 旗標 (banner), 旗印 (banner, emblem, insignia), 標語 (catchword, motto), 御題目 (a Nichiren prayer), スローウイルス感染症 (dull person, slope, slot, slow virus infection, slow-motion, slow-motion video, slow-moving person). (various references)

   

Japanese Katakana 

  

おだいもく (a Nichiren prayer), きんかんばん (noble cause, signboard with gold or gilt lettering), ひょうご (catchword, critical remarks, grades, motto), スローガン , はたじるし (banner, emblem, insignia). (various references)

   

Korean 

  

구호 (Relieving). (various references)

   

Manx

  

slieh gerrym, fockle arrey (catchword, watchword). (various references)

   

Pig Latin

  

oganslay.(various references)

   

Polish

  

zasada postępowania (motto, watchword), waluta (motto, watchword), dewiza (motto, watchword). (various references)

   

Portuguese

  

lema (lemma, motto, watchword), divisa (badge, chevron, emblem, landmark, motto, stripe, watchword). (various references)

   

Romanian

  

strigãt de luptã, slogan, lozincã (catchphrase, catchword, watchword), devizã (device, motto, quotation, standard), chemare (appeal, call, calling, challenge, convocation, cry, halloo, invitation, invocation, shout, summons, vocation). (various references)

   

Russian 

  

лозунг (bumper sticker, catchword, cry, motto, war-cry, watchword). (various references)

   

Serbo-Croatian

  

slogan, parola (motto, password), geslo (motto), deviza (motto). (various references)

   

Spanish

  

eslogan. (various references)

   

Swedish

  

slogan, slagord (catchword, catch-word, cry). (various references)

   

Thai

  

คำโฆษณา, คำขวัญ. (various references)

   

Turkish

  

slogan (battle cry, catch-phrase, catcword, cry, shibboleth), savaş çığlığı (war cry), reklâm sloganı, parola (catchword, cipher, countersign, motto, parole, password, shibboleth, watchword, word). (various references)

   

Turkmen 

  

юygar. (various references)

   

Ukrainian

  

слоган, заклик (appeal, ban, call, exhortation, watchword), лозунг (battle cry, catchword), бойовий клич (banner-cry, battle cry). (various references)

Source: compiled by the editor from various translation references.

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Derivations & Misspellings: Slogan

Derivations

Words beginning with "slogan": sloganeer, sloganeered, sloganeering, sloganeers, sloganize, sloganized, sloganizes, sloganizing, slogans. (additional references)


Misspellings

"Slogan" is suggested in spellcheckers for the following: cleggan, Elogar, Estoban, shogan, sloag, slogqn, sluggen, Sogna, solgar, Solignac, soogan, stogen. (additional references)

Source: compiled by the editor, based on several corpora (additional references).

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Rhyming with "Slogan"

# of Phoneme MatchesPronunciationWord(s) rhyming with "slogan" (pronounced slō"gun)
5-l ō" g u nLogan.
4-ō" g u nBogan, Brogan, shogun.
3-g u nBalbriggan, bandwagon, bargain, Brannigan, cardigan, collagen, dragon, gorgon, hooligan, jargon, Lagan, longan, Morgan, Morgen, Mulligan, organ, pagan, shenanigan, snapdragon, Tigon, toboggan, wagon.

Source: compiled by the editor (additional references); see credits.

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Anagrams: Slogan

Scrabble® Enable2K-Verified Anagrams

Direct Anagrams: logans.

Words within the letters "a-g-l-n-o-s"

-1 letter: agons, along, gaols, glans, goals, loans, logan, longs, salon, slang, solan.

-2 letters: agon, also, gals, gaol, goal, goas, lags, lang, loan, logs, long, nags, naos, nogs, sago, sang, slag, slog, snag, snog, sola, song.

-3 letters: ago, als, gal, gan, gas, goa, gos, lag, las, log, nag, nog, nos, ons, sag, sal, sol, son.

 Words containing the letters "a-g-l-n-o-s"
 

+1 letter: analogs, flagons, gallons, kalongs, lagoons, lanugos, longans, slogans.

 

+2 letters: aglycons, allonges, angulose, angulous, antilogs, bolognas, clangors, congeals, dongolas, galleons, galloons, gasolene, gasoline, glasnost, glossina, goldarns, gondolas, granolas, halogens, isogonal, languors, lassoing, loadings, loanings, longways, mangolds, salvoing, shoaling, shogunal, skoaling, solacing, solating, tangelos.

 

+3 letters: absolving, aglycones, alongside, amylogens, analogies, analogist, analogous, analogues, anglepods, assoiling, bungalows, clangours, collagens, diagonals, elongates, flagstone, flamingos, flexagons, gallstone, ganglions, gangplows, gantlopes, gasolenes, gasolines, gasolinic, gelations, geraniols, gladstone, glasnosts, glissando, gloamings, glossinas, gloxinias, glucagons, golcondas, gonfalons, granulose, hooligans, hyalogens, intaglios, isogonals, isolating, jargonels, kaoliangs, langouste, legations, ligations, loathings, logicians, longboats, longhairs, longhands, longheads, magnolias, mangonels, nostalgia, nostalgic, octangles, onslaught, originals, pangolins, pignolias, plainsong, regionals, sallowing, slaloming, sloganeer, sloganize, solvating, synagogal, tagalongs.

Source: compiled by the editor from various references; see credits.

SCRABBLE® is a registered trademark. All intellectual property rights in and to the game are owned in the U.S.A and Canada by Hasbro Inc., and throughout the rest of the world by J.W. Spear & Sons Limited of Maidenhead, Berkshire, England, a subsidiary of Mattel Inc. Mattel and Spear are not affiliated with Hasbro.

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INDEX

1. Definition
2. Synonyms
3. Crosswords
4. Usage: Modern
5. Usage: Commercial
6. Images: Slideshow
7. Images: Photo Album
8. Images: Digital Art
9. Quotations: Familiar
10. Quotations: Non-fiction
11. Usage Frequency
12. Expressions
13. Expressions: Internet
14. Translations: Modern
15. Derivations
16. Rhymes
17. Anagrams
18. Bibliography


  

Copyright © Philip M. Parker, INSEAD. Terms of Use.