Copyright © Philip M. Parker, INSEAD. Terms of Use.
| Domain | Definition |
Business | Any advertising which in any way, including its presentation, deceives or is likely to deceive the persons to whom it is addressed or whom it reaches and which, by reason of its deceptive nature, is likely to affect their economic behaviour or which, for those reasons, injures or is likely to injure a competitor. Source: European Union. (references) |
| A statement that might have been viewed by a sophisticated person as "trade puffery" can become the basis for a charge of -- to a person of lower intelligence level. Source: European Union. (references) | |
Source: compiled by the editor from various references; see credits. | |
Synonym: MISLEADING ADVERTISINGSynonym: Deceptive advertising. (additional references) |
| Subject | Topic | Quote |
Business | The Act applies to firms or traders marketing goods, services, etc. Any commercial marketing practices may be prohibited if they are contrary to good marketing practice or considered unfair in some other way. This is to protect consumers and traders, mainly against misleading advertising. (references) | |
Source: compiled by the editor from ICON Group International, Inc.; see credits. | ||
| Language | Translations for "MISLEADING ADVERTISING"; alternative meanings/domain in parentheses. | ||||||||||||||||
Danish | vildledende reklame. (various references) | ||||||||||||||||
Dutch | misleidende reclame. (various references) | ||||||||||||||||
French | publicité trompeuse, publicité mensongère. (various references) | ||||||||||||||||
German | irreführende Werbung. (various references) | ||||||||||||||||
Greek | παραπλανητική διαφήμιση. (various references) | ||||||||||||||||
Italian | pubblicit ingannevole. (various references) | ||||||||||||||||
Pig Latin | isleadingmay advertisingay publicidade enganosa. (various references) publicidad engañosa. (various references) | ||||||||||||||||
Copyright © Philip M. Parker, INSEAD. Terms of Use.
