Copyright © Philip M. Parker, INSEAD. Terms of Use.

(From Wikipedia, the free Encyclopedia)
Dr. Seuss is the pen name of Theodor Seuss Geisel (March 2, 1904 - September 24, 1991) who was an American writer and cartoonist best known for his collection of children's books.
Life and work
Geisel was born in Springfield, Massachusetts, graduated from Dartmouth College in 1925, and entered Lincoln College, Oxford intending to earn a doctorate in literature. At Oxford, however, he met Helen Palmer, wedded her in 1927, and returned to the United States. He began submitting humorous articles and illustrations to Judge (a humor magazine), The Saturday Evening Post, Life, Vanity Fair, and Liberty. He became nationally famous from his advertisements for Flit, a common insecticide at the time. His slogan, "Quick, Henry, the Flit!" became a popular catchphrase; Seuss supported himself and his wife through the Great Depression by drawing advertising for General Electric, NBC, Standard Oil, and many other companies.
Even at this early stage, Geisel had started using the pen name "Dr. Seuss". "Seuss" was his mother's maiden name; as an immigrant from Germany she would have pronounced it more or less as "Zoice", but today it is universally pronounced in Americanized form, with an initial s sound and rhyming with "juice". The "Dr." is an acknowledgement of his father's unfulfilled hopes that Seuss would earn a doctorate at Oxford.
In 1936, while Seuss sailed again to Europe, the rhythm of the ship's engines inspired the poem that became his first book, And to Think That I Saw It on Mulberry Street. Seuss wrote three more children's books before the war (see list of works below), two of which are, unusually, in prose.
As World War II began, Dr. Seuss turned to political cartoons, drawing over 400 in two years. In 1942 he worked drawing posters for the Treasury Department and the War Production Board. In 1943 he joined the Army and was sent to Frank Capra's Signal Corps Unit in Hollywood, California, where he wrote films for the United States Armed Forces, including "Your Job in Germany," a 1945 propaganda film about peace in Europe after World War II, "Design for Death," a study of Japanese culture that won the Academy Award for Best Documentary in 1948, and the Private Snafu series of army training films. His non-military films were also well-received; Gerald McBoing-Boing won the Academy Award for Best Short Subject (Animated) in 1950.
Although Dr. Seuss's political cartoons opposed the viciousness of Hitler and Mussolini, some depict Japanese Americans as traitors. One such cartoon appeared days before the internments started. These latter cartoons are troubling to some.
Following the war, Dr. Seuss returned to children's books, and wrote what many consider to be his finest works, including such favorites as If I Ran the Zoo, (1950), Scrambled Eggs Super! (1953), On Beyond Zebra! (1955), If I Ran the Circus (1956), and How the Grinch Stole Christmas (1957).
At the same time, an important development occurred that influenced much of Seuss's later work. In May 1954, Life magazine published a report on illiteracy among school children, which concluded that children were not learning to read because their books were boring. Accordingly, Seuss's publisher made up a list of 400 words he felt were important and asked Dr. Seuss to cut the list to 250 words and write a book using only those words. Nine months later, Seuss, using 220 of the words given to him, completed The Cat in the Hat. This book was something of a tour de force--it retained the drawing style, verse rhythms, and all the imaginative force of Seuss's earlier works, but because of its simplified vocabulary could be read by beginning readers.
In 1960 Bennett Cerf bet Dr. Seuss $50 that he couldn't write an entire book using only fifty words. The result was Green Eggs and Ham. Curiously, Cerf never paid him the $50.
These books achieved significant international success, and remain extremely popular in the present day.
Dr. Seuss went on to write many other children's books, both in his new simplified-vocabulary manner (sold as "Beginner Books") and in his older, more elaborate style. The Beginner Books were not easy for Seuss, and reportedly he labored for months crafting them.
He also wrote a book for adults called Oh, The Places You'll Go!
Helen Palmer Geisel died in 1967. Geisel married Audrey Stone Diamond in 1968. Theodor Seuss Geisel died September 24, 1991.
Dr. Seuss did not like publicity. This may have been attributed due to his German ancestry - during World War I, his classmates used to nickname him "The Kaiser".
Several of his works have been adapted as cartoons or live action movies.
Seuss's Meters
Dr. Seuss wrote most of his books in a verse form that in the terminology of metrics would be characterized as anapestic tetrameter, a meter employed also by Byron and other poets of the English literary canon. (It is also the meter of Clement Clark Moore's poem A Visit From St. Nicholas). Abstractly, anapestic tetrameter consists of four rhythmic units (anapests), each composed of two weak beats followed by one strong, schematized below:
x x X x x X x x X x x XOften, the first weak syllable is omitted, or an additional weak syllable is added at the end. A typical line (the first line of If I Ran the Circus) is:
In ALL the whole TOWN the most WONderful SPOTSeuss generally maintained this meter quite strictly, up to late in his career, when he was no longer able to maintain strict rhythm in all lines. The many imitators and parodists of Seuss are often unable to write in strict anapestic tetrameter, or unaware that they should, and thus sound clumsy in comparison with the original.
Occasionally Seuss wrote instead in trochaic tetrameter, an arrangement of four units with a strong followed by a weak beat:
X x X x X x X xThis is the meter of One Fish, Two Fish, Red Fish, Blue Fish (both title and text). Happy Birthday to You, although generally in anapestic tetrameter, breaks into trochaic tetrameter for the "Dr. Derring's singing herrings" and "Who-Bubs" episodes.
Dr. Seuss's politics
From his work, it would appear that Dr. Seuss's political views were what 20th century Americans would call liberal. His early political cartoons show a passionate opposition to the evils of fascism, and he urged American to oppose it, both before and after the entry of the United States into World War II. Seuss's cartoons also called attention to the early stages of the Holocaust, and denounced discrimination in America against blacks and Jews. Seuss's harsh treatment of the Japanese and of Japanese-Americans, mentioned above, has struck many readers as a strange moral blind spot in a generally idealistic man.
Seuss's children's books also express his commitment to social justice as he perceived it, notably in three of the books.
The Lorax (1971), though told in full-tilt Seussian style, strikes many readers as fundamentally an environmentalist tract. It is the tale of a ruthless and greedy industrialist (the "Onceler") who so thoroughly destroys the local environment that he ultimately puts his own company out of business. The book is striking for being told from the viewpoint (generally bitter, self-hating, and remorseful) of the Onceler himself. In 1989, an effort was made by lumbering interests in Laytonville, California to have the book banned from local school libraries, on the grounds that it was unfair to the lumber industry.
The Butter Battle Book (1984) written in Seuss's old age, is both a parody and denunciation of the nuclear arms race, emphasizing the reckless and self-destructive behavior of both sides.
Seuss's personal values also are apparent in the much earlier How the Grinch Stole Christmas (1957), which can be taken (partly) as a polemic against materialism—the Grinch thinks he can steal Christmas from the Whos by stealing all the Christmas gifts and decorations, and attains a kind of enlightenment when the Whos prove him wrong.
Books by Dr. Seuss
- And to Think That I Saw It on Mulberry Street New York: Vanguard Press, 1937.
- The 500 Hats of Bartholomew Cubbins New York: Vanguard Press, 1938.
- The King's Stilts New York: Random House, 1939.
- The Seven Lady Godivas New York: Random House, 1939.
- Horton Hatches the Egg New York: Random House, 1940.
- McElligot's Pool New York: Random House, 1947. Caldecott Honor Book.
- Thidwick the Big-Hearted Moose New York: Random House, 1948.
- Bartholomew and the Oobleck New York: Random House, 1949. Caldecott Honor Book.
- If I Ran the Zoo New York: Random House, 1950. Caldecott Honor Book.
- Scrambled Eggs Super! New York: Random House, 1953.
- Horton Hears a Who! New York: Random House, 1954.
- On Beyond Zebra! New York: Random House, 1955.
- If I Ran the Circus New York: Random House, 1956.
- How the Grinch Stole Christmas New York: Random House, 1957.
- The Cat in the Hat New York: Beginner Books, Random House, 1957.
- The Cat in the Hat Comes Back New York: Beginner Books, Random House, 1958.
- Yertle the Turtle and Other Stories New York: Random House, 1958.
- Happy Birthday to You! New York: Random House, 1959.
- One Fish Two Fish Red Fish Blue Fish New York: Beginner Books, Random House, 1960.
- Green Eggs and Ham New York: Beginner Books, Random House, 1960.
- The Sneetches and Other Stories New York: Random House, 1961.
- Dr. Seuss's Sleep Book New York: Random House, 1962.
- Dr. Seuss's ABC New York: Beginner Books, Random House, 1963.
- Hop on Pop New York: Beginner Books, Random House, 1963.
- Fox in Socks New York: Beginner Books, Random House, 1965.
- I Had Trouble in Getting to Solla Sollew New York: Random House, 1965.
- The Cat in the Hat Song Book New York: Random House, 1967.
- The Foot Book New York: Bright & Early Books, Random House, 1968.
- I Can Lick 30 Tigers Today! and Other Stories New York: Random House, 1969.
- I Can Draw It Myself New York: Beginner Books, Random House, 1970.
- Mr. Brown Can Moo! Can You? New York: Bright & Early Books, Random House, 1970.
- The Lorax New York: Random House, 1971. National Council for the Social Studies Notable Children's Trade Book / Social Studies.
- Marvin K. Mooney Will You Please Go Now! New York: Bright & Early Books, Random House, 1972.
- Did I Ever Tell You How Lucky You Are? New York: Random House 1973.
- The Shape of Me and Other Stuff New York: Bright & Early Books, Random House, 1973.
- There's a Wocket in My Pocket! New York: Bright & Early Books, Random House, 1974.
- Oh, the Thinks You Can Think! New York: Beginner Books, Random House, 1975.
- The Cat's Quizzer New York: Beginner Books, Random House, 1976.
- I Can Read with My Eyes Shut! New York: Beginner Books, Random House, 1978.
- Oh Say Can You Say? New York: Beginner Books, Random House, 1979.
- Hunches in Bunches New York: Random House, 1982.
- The Butter Battle Book New York: Random House, 1984.
- You're Only Old Once! New York: Random House, 1986.
Resources
Book:
The Secret Art of Dr. Seuss (New York: Random House, 1995). It contains many full-color reproductions of Geisel's private, previously unpublished artwork.
External links:
- http://www.globeandmail.com/servlet/story/RTGAM.20031123.wseuss1123/BNStory/Entertainment/Green eggs and subversion] by Sarah Milroy, Globe and Mail.
- The Advertising Artwork of Dr. Seuss
Source: adapted by the editor from Wikipedia, the free encyclopedia under a copyleft GNU Free Documentation License (GFDL) from the article "Dr. Seuss."
| 1. Bibliography |
Copyright © Philip M. Parker, INSEAD. Terms of Use.