Copyright © Philip M. Parker, INSEAD. Terms of Use.

| Year | Description |
| 1998 | Invention patented by Jack E. Howard on July 6th, 1998. Abstract: A flexible support structure shaped to conform to the cup portion of breast-supporting garments is described. The support structure may be constructed from a polyurethane foam or similar material and comprises a rib molded onto the lower U-shaped edge to provide support and yet sufficient flexibility. The present support structure thus eliminates the need for underwire structures and allows ease of manufacture, eliminates damage caused to the fabric by conventional underwire structures, and also provides enhanced comfort to a user. |
| Source: selected by the editor from original sources. | |
Copyright © Philip M. Parker, INSEAD. Terms of Use.