BBC THIRD PROGRAMME

  

Copyright © Philip M. Parker, INSEAD. Terms of Use.

BBC THIRD PROGRAMME

Specialty Definition: BBC Radio 3

(From Wikipedia, the free Encyclopedia)

BBC Radio 3 is a BBC radio station, launched as The BBC Third Programme in 1946. The name was changed on September 30, 1967; when BBC Radio 1 was launched, the other three national radio channels were also given numbers to match, and so it was logical to rename the Third Programme as Radio 3.

The station has for its entire life mainly broadcast classical music, opera, "highbrow" drama, including most BBC Radio Shakespeare productions, and jazz. The complete Proms are broadcast annually on Radio 3. More recently the station has tackled a wide range of new music (including electronic music and experimental music on programmes such as Mixing It) and world music (World Routes and Andy Kershaw's programme).

The calm and informed style adopted by the majority of the station's presenters is to many of its listeners a welcome contrast to the frenetic delivery found elsewhere on the airwaves.

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Copyright © Philip M. Parker, INSEAD. Terms of Use.