Copyright © Philip M. Parker, INSEAD. Terms of Use.

Definition: Awareness |
AwarenessNoun1. Having knowledge of; "he had no awareness of his mistakes"; "his sudden consciousness of the problem he faced"; "their intelligence and general knowingness was impressive". 2. State of elementary or undifferentiated consciousness; "the crash intruded on his awareness". Source: WordNet 1.7.1 Copyright © 2001 by Princeton University. All rights reserved. |
Date "awareness" was first used in popular English literature: sometime before 1869. (references) |
Synonyms: AwarenessSynonyms: cognizance (n), consciousness (n), knowingness (n), sentience (n). (additional references) |
| Domain | Usage | |
Screenplays | Tuesday's plastic corrosion awareness meeting was a big success (Toy Story; writing credit: John Lasseter; Andrew Stanton) Next week is National Eating Disorder Awareness Week, fatsos (Saturday Night Live; writing credit: Doug Abeles; Leo Allen) | |
Lyrics | What we need is awareness, we can't get careless ("Fight the Power"; performing artist: Public Enemy) | |
Movie/TV Titles | Sexual Satanic Awareness (1972) | |
Source: compiled by the editor from various references; see credits. | ||
| Domain | Title | ||
Books |
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Periodicals |
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Theater & Movies | |||
Music |
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Source: compiled by the editor from various references; see credits. | |||
| Thumbnail | Description & Credit | Thumbnail | Description & Credit |
![]() | Staff Sgt. Charles Sauvage, 85th Security Forces Squadron, Sembach Air Base, Germany, instructs a class of Navy And Air Force members assigned to Naval Air Station Keflavik, Iceland on anti-terrorism and detection awareness. (P.; photo by Master. Sgt. Keith R.. | ![]() | The looped red ribbon became the universal symbol of AIDS awareness. |
![]() | [Statues from the Depression Awareness Recognition and Treatment campaign]. Credit: National Library of Medicine. | ![]() | Alcohol & Drug Awareness Week. Credit: National Library of Medicine. |
![]() | "The Choice Is Yours" : Alcohol & Drug Awareness Week 1987. Credit: National Library of Medicine. | ||
Source: pictures compiled by the editor from various references; see picture credits. | |||
| Author | Quotation |
Albert Schweitzer | The awareness that we are all human beings together has become lost in war and through politics. |
Aristotle | The ultimate value of life depends upon awareness, and the power of contemplation rather than upon mere survival. |
Georg Wilhelm Hegel | Only the modern city offers the mind the grounds on which it can achieve awareness of itself. |
Source: compiled by the editor from various references. | |
| Title | Author | Quote |
Grapes of Wrath | Steinbeck, John | The old eyes looked up at Ma in pain and bewilderment for a moment before the awareness receded again |
Source: compiled by the editor from various references. | ||
| Subject | Topic | Quote |
Health | Some patients may regain a degree of awareness after vegetative state. (references) | |
Barriers to treatment include awareness, accessibility, and affordability. (references) | ||
Raise health professionals' awareness of and knowledge about urinary incontinence. (references) | ||
Business | There has been a gradual increase in awareness about multimedia projectors. (references) | |
The campaign has been successful in raising awareness and use of oil collection points. (references) | ||
These approaches should not be solely relied upon to increase awareness of travel opportunities. (references) | ||
Children | Japan | This law raised public awareness of the problem of child abuse. (references) |
Mongolia | There is growing awareness that child abuse, often associated with parental alcoholism, is a problem. (references) | |
Mauritania | NGO's increasingly have become active in raising public awareness of issues affecting persons with disabilities. (references) | |
Civil Liberties | Madagascar | An association of homosexuals was refused the right to organize an awareness raising campaign against HIV/AIDS. (references) |
South Africa | The U.N. High Commission for Refugees (UNHCR), the National Consortium on Refugee Affairs, and the SAHRC continued their "Roll Back Xenophobia" campaign to raise public awareness of the situation and rights of refugees and the difference between refugees and economic migrants. (references) | |
Bosnia and Herzegovina | While different refugee organizations provide different estimates on the numbers of minority returns, they all agree that the rate of minority returns during the year was nearly twice that of 2000. Pressure from evictions, combined with an increased sense of security in most areas of the country and awareness that international assistance was not inexhaustible, prompted the increase in returns. (references) | |
Economic History | Poland | Several other NGOs have launched campaigns to increase public awareness. (references) |
Sri Lanka | However, enforcement is a crucial problem, as is public awareness of IPR. (references) | |
Trinidad | Brand-name awareness and proximity to the U.S. favor many U.S.-made products. (references) | |
Human Rights | Paraguay | The Commission sponsors seminars to promote human rights awareness. (references) |
Mongolia | Furthermore, general public awareness of basic rights and judicial procedures is limited. (references) | |
El Salvador | Human rights awareness is a standard component of the police officers' basic training program. (references) | |
Minorities | Ireland | To develop better relations between Travellers and the settled community, the Government agreed to provide a Traveller Mediation Service and $1 million (900,000 Irish pounds) over a 3-year period for awareness programs. (references) |
Political Economy | TRINIDAD AND TOBAGO | While the government's awareness of the need for IPR protection has improved, enforcement of existing regulations remains lax. (references) |
KUWAIT | It is hoped that these problems will be addressed as additional government training and public awareness campaigns are implemented. (references) | |
Political Rights | Maldives | In order to increase participation by women in the political process, the Government continued a political awareness campaign in the atolls. (references) |
Costa Rica | The Foundation of Women Parliamentarians of Costa Rica promotes women's involvement in politics through informational meetings and public awareness campaigns and also works for a number of social objectives, including the decentralization of government. (references) | |
Trade | Ukraine | TB component will be devoted to the introduction of DOTS strategy in Ukraine, HIV/AIDS component includes subcomponents aimed at: advocasy and awareness raising; work with the risk groups on HIV/AIDS prevention; implementation of activities to prevent HIV/AIDS transmissions; improvement of care and support of people living with HIV/AIDS. (references) |
Travel | Senegal | U. S. citizens should avoid large crowds and maintain security awareness at all time. (references) |
Chile | Driving in Santiago is similar to the United States, although extra awareness will be helpful in a few areas. (references) | |
Kenya | U.S. citizens should avoid large public gatherings, political rallies and street demonstrations and maintain security awareness at all times. (references) | |
Women | Saint Lucia | There is increased awareness of the seriousness of violence against women. (references) |
Jamaica | These programs have had limited effect but have raised the awareness of problems affecting women. (references) | |
El Salvador | Several NGO's are engaged in promoting women's rights and have conducted several rights awareness campaigns. (references) | |
Worker Rights | Croatia | There have been no trafficking awareness campaigns in the country. (references) |
Kyrgyz Republic | Several media articles have raised public awareness of the problem. (references) | |
Bangladesh | In July the ILO sponsored a seminar to raise awareness about agricultural laborers. (references) | |
Source: compiled by the editor from ICON Group International, Inc.; see credits. | ||
| Speaker | Phrase(s) |
Mary Tyler Moore | I live in a kind of controlled awareness. I wouldn't call it fear, but it's an awareness. I know I have a responsibility to behave in a certain way. I'm able to do that. |
Source: compiled by the editor from various references; see credits. | |
| Speaker | Term | Phrase(s) |
Lyndon B. Johnson | 1963-1969 | But over it all-wealth, and promise, and expectation-lies our troubling awareness of American men at war tonight. |
Source: compiled by the editor from various references. | ||
| "Awareness" is generally used as a noun (singular) -- approximately 99.66% of the time. "Awareness" is used about 3,488 times out of a sample of 100 million words spoken or written in English. Its rank is based on over 700,000 words used in the English language. Some parts-of-speech are not covered due to the samples used by the British National Corpus. (note: percents less than one-hundredth of one percent have been omitted) |
| Parts of Speech | Percent | Usage per 100 Million Words | Rank in English |
| Noun (singular) | 99.66% | 3,476 | 2,795 |
| Noun (proper) | 0.2% | 7 | 133,076 |
| Noun (common) | 0.11% | 4 | 175,879 |
| Noun (plural) | 0.03% | 1 | 339,140 |
| Total | 100.00% | 3,488 | N/A |
Source: compiled by the editor from several corpora; see credits.
Expressions using "awareness": awareness of ♦ awareness of self ♦ Awareness Release Technique ♦ Awareness Through Movement ♦ brand awareness ♦ census awareness and products program ♦ outside Awareness Port ♦ public awareness. Additional references. | |
| Hyphenated Usage | |
Beginning with "awareness": awareness-building, awareness-promoting, awareness-raising, awareness-training. | |
Ending with "awareness": ageism-awareness, aids-awareness, body-awareness, calorie-awareness, census-awareness, current-awareness, fat-awareness, hyper-awareness, imminence-awareness, non-awareness, pre-awareness, race-awareness, reader-awareness, self-awareness, teacher-awareness, user-awareness. | |
| Source: compiled by the editor from various references; see credits. | |
| The following statistics estimate the number of searches per day across the major English-language search engines as identified by various trade publications. Hyperlinks lead to commercial use of the expression at Amazon.com. |
| Language | Translations for "awareness"; alternative meanings/domain in parentheses. | |
Afrikaans | besinning (consciousness), besef (be aware of, be conscious of, consciousness, notion, realise, realization, realize, sense, understand). (various references) | |
Albanian | të qenët i informuar, të pasurit dituri. (various references) | |
Arabic | معرفة (acquaintance, cognition, cognizance, conversance, education, erudition, familiarity, information, knowing, knowledge, learning, lore, scholarship), وعي (consciousness, realization, sensibility), صحو (shine, waking), إنتباه (alertness, attention, attentiveness, heed, mark, notice, regard, remark, warning). (various references) | |
Bulgarian | осъзнаване (realization), осведоменост (cognizance, conversance, information, privity). (various references) | |
Chinese | 覺悟 (consciousness), 了悟. (various references) | |
Czech | vìdomí nìèeho, povìdomí (knowledge). (various references) | |
Danish | bevidsthed (consciousness). (various references) | |
Dutch | bezinning (consciousness), besef (consciousness, notion, realization, sense). (various references) | |
Esperanto | konscio (consciousness). (various references) | |
Finnish | Toimintaohjelma yhteisön oikeuden tuntemuksen parantamiseksi lakimiesten keskuudessa (Action programme to improve awareness of Community law within the legal professions, ROBERT SCHUMAN project), franchise-antajan tunnettuus (franchisor's awareness, franchisor's notoriety), franchise-antajan maine (franchisor's awareness, franchisor's notoriety). (various references) | |
French | conscience. (various references) | |
Frisian | bewustwêzen (consciousness). (various references) | |
German | Bewußtsein (consciousness). (various references) | |
Greek | συνειδοτοποίηση (realisation), συνείδηση (conscience, consciousness), γνώση (cognisance, cognition, cognizance, knowledge, learning, sense), ενημερότησ (cognizance), ενημερότητα (cognizance), επαγρύπνηση (alertness, vigilance), επίγνωση (consciousness, insight), αντίληψη (apprehension, cognisance, comprehension, concept, conception, notion, percept, perception, realization, understanding, wit). (various references) | |
Hebrew | מו"עות, ער ות (alertness, liveliness, smartness, vigilance, wakefulness, watchfulness). (various references) | |
Hungarian | tudatosság (consciousness). (various references) | |
Indonesian | penyadaran (process of making aware), kesiagaan (readiness), kesadaran (consciousness, realization). (various references) | |
Italian | coscienza (conscience, consciousness, sensibleness), consapevolezza (consciousness, sensibleness). (various references) | |
Japanese Kanji | 承知 (acceptance, acknowledgment, admitting, agreement, assent, compliance, consent). (various references) | |
Japanese Katakana | しょうち (acceptance, acknowledgment, admitting, agreement, assent, beauty spot, calling together, compliance, consent, invitation, scenic spot, shallow wisdom, superficial knowledge). (various references) | |
Korean | 의식 (Consciousness, ritual). (various references) | |
Manx | twoaieaght (apprehension, cautiousness, northerliness, wariness), tastey (attention, cognition, consideration, heed, keep, notice, observance, observation, observe, storage, vigilance), oayllys (dope, guidance, information, know-how, knowledge, lore), enney (acquaintance, acquaintanceship, cognition, consciousness, identity, knowledge, recognition), dooishtid (wakefulness). (various references) | |
Pig Latin | awarenessay.(various references) | |
Portuguese | consciência (conscience, consciousness, sense, spirit, worm). (various references) | |
Russian | осведомленность (conversance, privity). (various references) | |
Serbo-Croatian | svesnost (consciousness, lucidity), java (java, reality). (various references) | |
Spanish | conocimiento (acquaintance, acquaintanceship, cognizance, consciousness, conversance, conviction, enquiry, expedition, fame, familiarity, glory, knowing, knowledge, light, privity, shipping bill). (various references) | |
Swedish | medvetande (consciousness), kännedom (acquaintance, attention, cognizance, knowledge, understanding). (various references) | |
Thai | การรับรู้ (cognition). (various references) | |
Turkish | haberdar olma, farkında olma (cognizance). (various references) | |
Welsh | arwybod. (various references) | |
| Source: compiled by the editor from various translation references. | ||
Derivations | |
Words beginning with "awareness": awarenesses. (additional references) | |
Words ending with "awareness": hyperawareness, unawareness. (additional references) | |
Words containing "awareness": hyperawarenesses, unawarenesses. (additional references) | |
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"Awareness" is suggested in spellcheckers for the following: awaereness, awakeness, awarenes, awarennes, awarere, awarness, awarrenes, Patarenes, Warennes. (additional references) | |
| Source: compiled by the editor, based on several corpora (additional references). | |
| # of Phoneme Matches | Pronunciation | Word(s) rhyming with "awareness" (pronounced uwe"rnus) |
| 5 | -e" r n u s | fairness, rareness, unfairness. |
| 4 | -r n u s | harness. |
| 3 | -n u s | abruptness, absoluteness, acuteness, aggressiveness, agribusiness, airworthiness, alertness, aloofness, alumnus, Anas, androgynous, anise, appropriateness, arbitrariness, assertiveness, astuteness, asynchronous, attentiveness, attractiveness, awfulness, awkwardness, backwardness, badness, bagginess, baldness, bearishness, bigness, bitterness, bituminous, blackness, blandness, bleakness, blindness, bluntness, boldness, bonus, boorishness, brashness, brightness, bullishness, business, callousness, calmness, carelessness, casualness, cautiousness, cavernous, cheapness, chitinous, cleanliness, cleanness, cleverness, closeness, cloudiness, clumsiness, cockiness, cohesiveness, coldness, Colonus, combativeness, compactness, competitiveness, completeness, consciousness, contagiousness, contentiousness, contrariness, Conus, coolness, correctness, coziness, craziness, creativeness, creditworthiness, creepiness, crispness, crookedness, cuteness, dampness, darkness, Deaconess, deadliness, deafness, decisiveness, defensiveness, destructiveness, directness, disingenuousness, distinctiveness, divisiveness, dizziness, dreariness, drowsiness, drunkenness, dryness, dullness, eagerness, earnestness, edginess, effectiveness, elusiveness, emptiness, evenness, exogenous, eyewitness, faintness, farsightedness, fastness, fickleness, firmness, fitness, flatness, fondness, foolishness, forcefulness, forgiveness, forthrightness, foulness, fractiousness, frankness, freshness, friendliness, frothiness, fullness, funniness, furnace, gauntness, gayness, gelatinous, gentleness, genuineness, genus, ghastliness, gluttonous, goodness, governess, graciousness, greatness, greenness, grimness, hairiness, handedness, happiness, hardness, harmfulness, harshness, heinous, helplessness, highness, hoarseness, holiness, homelessness, homesickness, homogenous, hopefulness, hopelessness, humanness, idleness, illness, inclusiveness, indebtedness, indecisiveness, indigenous, ineffectiveness, ineptness, inertness, intravenous, intrusiveness, inventiveness, joblessness, Johannes, kindness, larcenous, largeness, lateness, lawlessness, laziness, lenis, lightfastness, lightness, likeness, liveliness, loneliness, lousiness, luminous, madness, Manus, meanness, membranous, menace, Minas, mindedness, minus, monotonous, mountainous, mutinous, narrowness, nastiness, nearsightedness, neatness, nervousness, newness, niceness, nitrogenous, nonbusiness, nonpoisonous, nosiness, nothingness, numbness, ominous, oneness, onus, openness, orderliness, otherness, outrageousness, outspokenness, pandanus, peacefulness, penis, permissiveness, persuasiveness, pervasiveness, pettiness, playfulness, poisonous, politeness, polygynous, pompousness, possessiveness, powerlessness, preparedness, queasiness, quickness, quietness, raciness, randomness, ravenous, rawness, readiness, reasonableness, rebelliousness, recklessness, redness, remoteness, resistiveness, resourcefulness, responsiveness, restiveness, restlessness, restrictiveness, richness, righteousness, rightness, riskiness, robustness, roominess, roughness, rowdiness, rudeness, ruinous, ruthlessness, sacredness, sadness, Salinas, sameness, scantiness, secretiveness, selfishness, selflessness, sensitiveness, separateness, seriousness, shakiness, shallowness, sharpness, shortness, shortsightedness, shrewdness, shyness, sickness, silliness, sinus, skittishness, slackness, sleepiness, sloppiness, slovenliness, slowness, sluggishness, slyness, smallness, smoothness, smugness, softness, solitariness, soundness, spiritedness, squeamishness, starkness, steadfastness, steadiness, steepness, sternness, stiffness, stillness, stinginess, stoutness, strangeness, stubbornness, sturdiness, suddenness, suggestiveness, sweetness, swiftness, tardiness, tartness, tastiness, tenderness, tetanus, thickness, thinness, thoroughness, thoughtfulness, tightness, timeliness, tiredness, togetherness, toughness, trustworthiness, truthfulness, ugliness, unconsciousness, uneasiness, unhappiness, uniqueness, unpleasantness, unwieldiness, unwillingness, usefulness, vagueness, vastness, venous, viciousness, villainous, vindictiveness, vividness, voluminous, wariness, wastefulness, waterishness, weakness, weariness, weightlessness, weirdness, wellness, wetness, whiteness, wholeness, wholesomeness, wickedness, wilderness, wildness, willingness, wimpiness, wistfulness, witness, wonderfulness, worldliness, worthiness, wryness. |
Source: compiled by the editor (additional references); see credits. | ||
Scrabble® Enable2K-Verified Anagrams | |
| Words within the letters "a-a-e-e-n-r-s-s-w" | |
-1 letter: seawares. | |
-2 letters: answers, rawness, seawans, seaware, waeness, weaners. | |
-3 letters: anears, answer, arenas, erases, ranees, renews, resawn, resaws, resewn, resews, sansar, sarans, sarees, sarsen, sawers, seawan, seesaw, sewans, sewars, sewers, snares, sneers, swears, weaner, wrasse. | |
-4 letters: anear, ansae, areae, areas, arena, arses, aware, earns, eases, erase, ernes, erses, ewers, nares, nears, newer, ranee, rases, renew. | |
| Words containing the letters "a-a-e-e-n-r-s-s-w" | |
+2 letters: awarenesses, unawareness. | |
+4 letters: awkwardnesses, unawarenesses, waywardnesses. | |
+5 letters: backwardnesses, hyperawareness, stalwartnesses. | |
| Source: compiled by the editor from various references; see credits. SCRABBLE® is a registered trademark. All intellectual property rights in and to the game are owned in the U.S.A and Canada by Hasbro Inc., and throughout the rest of the world by J.W. Spear & Sons Limited of Maidenhead, Berkshire, England, a subsidiary of Mattel Inc. Mattel and Spear are not affiliated with Hasbro. | |
| 1. Definition 2. Synonyms 3. Crosswords 4. Usage: Modern | 5. Usage: Commercial 6. Images: Slideshow 7. Images: Photo Album 8. Quotations: Familiar | 9. Quotations: Fiction 10. Quotations: Non-fiction 11. Quotations: Spoken 12. Quotations: Speeches | 13. Usage Frequency 14. Expressions 15. Expressions: Internet 16. Translations: Modern | 17. Derivations 18. Rhymes 19. Anagrams 20. Bibliography |
Copyright © Philip M. Parker, INSEAD. Terms of Use.