Copyright © Philip M. Parker, INSEAD. Terms of Use.
| Year | Description |
| 1990 | Invention patented by Randy B. Reynolds on June 10th, 1990. Abstract: An at-shelf lighted merchandising display device for selective attachment to and/or proximate positioning with respect to a shelf containing merchandise. The display device is constructed for receipt of one or more advertising cards, disposed in suitable pockets, with the peripheral edge and/or peripheral margins of the panel containing lights which are energized, e.g., by a battery. The battery is enclosed in the case or is encased in a mounting clip to be secured proximate the merchandise shelf. The panel includes flexible tab or tongue for accommodating any inadvertent jarring of the panel as by shoppers and their carts. In one form of the invention the resilient flexible tab employed interconnecting the panel with the mounting clip of the device also carries the electrical circuit leads powering the lights of the panel. |
| Source: selected by the editor from original sources. | |
Copyright © Philip M. Parker, INSEAD. Terms of Use.
